If you're spending $2,000-$10,000+ per month on Google Ads through an agency, you deserve to know exactly what they're doing with your budget.

But most reports are filled with jargon.

Meetings feel vague.

And it's hard to tell if you're getting real leads or just a sales pitch about 'impressions' and 'clicks.'

After managing over €18M (~$19M USD) in Google Ads for local service businesses, I've learned something important:

The best agencies welcome accountability. The rest avoid it.

I created this Agency Accountability Sheet specifically for HVAC and plumbing business owners who want clearer answers from their agencies.

These 20 questions will help you:

→ Understand if your campaigns are structured efficiently

→ Identify where budget commonly gets wasted

→ Know what good performance actually looks like

→ Have more informed conversations about your marketing

Whether you're evaluating a new agency or reviewing your current one, this sheet gives you the framework for better conversations.

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